The design of websites that are displayed on the internet is referred to as web designs. Rather than software development, it usually refers to the user experience aspects of website development. A web designer is someone who works on the look, layout, and, in some cases, content of a website. For example, appearance refers to the colours, font, and images used. The layout of information refers to how it is structured and classified. A good web design is simple to use, aesthetically pleasing, and appropriate for the website's user group and brand. Many websites are designed with a focus on simplicity, so that no unnecessary information or functionality that may distract or confuse users appears. Because the foundation of a web designer's output is a site that wins and fosters the trust of the target audience, eliminating as many potential points of user frustration as possible is a critical consideration.