"The adidas sko herre hvit ‘represents a key milestone in adidas’ long-term commitment to offer the best product to all women, through improvements and benefits that support the needs of its diverse community.’ The biggest specific improvement is designing the shoe to the ergonomics of the female foot, which generally comes up narrower and has a different arch and ankle compared to the male counterpart. Thanks to the knitted upper, adidas can easily adjust the fit, while also integrating a traditional lacing system. Changes have also been made underfoot, with the BOOST midsole that’s been the foundation of the UB series tweaked to better support and cushion the female gait.
adidas have taken a bite out of the world of candy/footwear collaborations, tapping M&M'S for a sugary take on the adidas forum low sko. Inspired by the yellow M&M character from the brand's commercials, the low-cut design offers a customizable candy style and plenty of grin-inducing details."